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The problem is focusing on singular issues instead of looking at it globally. Say you have ten issues on your platform. Now, what if only 30% of Americans agrees with absolutely everything but 60% agree with at least 7 of the issues. Should we blow off the people who do not accept the entire platform? Realistically, we have a two party system. If Party R holds these standards but Party D doesn't, where will the voters go? Keep in mind that although Bush ran on a platform that was much more conservative than Gore's, more Americans voted for Gore.

"Should we blow off the people who do not accept the entire platform?"

I understand what you're saying, that's why I agreed that ther are many grey areas.
I'm a social conservative, and my big 3 are pro-life, pro-gun, and pro-family. Some would care less where a candidate stood on any of those, as long as he was a conservative in the economics sense.
Do I vote for him if his opponent is a pro-gun Democrat, but liberal on economic issues? That's a tough one.
Where do we draw the line? I guess that's why I don't vote straight party tickets.
I would vote for Zell Miller over John McCain every time.