When designing the new look for US Airways, America West executives turned their back on high-salaried Madison Avenue image consultants. Instead, they interviewed employees from both of the merged airlines: flight attendants, pilots, mechanics and executives. The result: a look that's neither too corporate nor too casual, according to Travis Christ, America West's vice president of marketing who oversaw the new US Airways design. Christ said the merged airline's style would best be described as "right down the middle between American and Southwest [airlines]." The newly redesigned planes, which make their debut today, aspire to a brighter appearance than US...