Posted on 05/31/2023 6:08:04 AM PDT by Red Badger
Bud Light’s bleeding isn’t even close to being over.
The beer brand under Anheuser-Busch has been getting torched ever since the Dylan Mulvaney collaboration, and it’s been nearly two months since the ill-advised March Madness promo.
Now, the latest sales data is in, and the numbers are absolutely brutal for the once-popular brand.
Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.
No matter how you slice the data, it’s a bloodbath. Sales have fallen off a cliff, Anheuser-Busch Inbev’s stock is getting crushed since the start of April, beers are selling for just pennies and there’s no end in sight.
Bud Light continues to get hammered.
That last part is the biggest issue for Anheuser-Busch and Bud Light. Generally speaking, outrage online can last a day or two.
It’s very rare a situation lasts for weeks on end. The unrelenting pressure against BL has lasted two months. Two months, folks!
The beer is getting crushed and the backlash only seems to intensify with every passing day.
The demise of the beer brand is without question the greatest example of going woke and going broke. People used to just drink BL because they wanted a light beer after a hard day of work or while watching sports. Then, the company went woke by teaming up with Dylan Mulvaney. The rest is history.
Bud Light continues (Photo by Bryan Bedder/Getty Images for GLAAD)
Will Bud Light ever pull up out of its nosedive? It remains to be seen, but for now, the disaster continues.
May Bud Light and all of InBev rot.
There are so many BETTER options that are not part of the InBev Empire.
Time to start work on the remaining 70%.
Are they measuring retail sales or sales to stores and bars? Many of them have contracts to buy a certain amount on a regular basis, so are stacking up inventory. Will returns count against the sales number or will a full keg being returned for a refund still count as one met sale?
It will take a marketing miracle to come out of this.
I personally know a guy like that. He isn’t much interested in politics, and he was a Bud Light drinker for over 30 years. Then, there came the Mulvaney episode. This guy says that you couldn’t pay him to drink a Bud Light, and that he is done with them...forever. Now, he prefers Yuengling Flight as his light beer of choice.
Good for you! I had to drink their IPA at PVD airport as it was the only IPA they served. Left an awful after taste! Switched to wine.
Camp LeJeune bottled water is selling better than Bud Light.
I switched from Corona to XX
What a way for America’s top-selling mass-consumption beer to go into the 3-day weekend/outdoor living BBQ season.
At some point, they may even fire that woman.
So we aren’t seeing more Bud Light sales to homosexuals? Or other assort “transsexual” types, as a result of this controversy???
Of course boycotts will sometimes fail when there is no alternative. For instance Target went completely overboard but WalMart is doing the same, just in a smaller, less obvious way.
One thing boycotts could do is create a minefield for corporations. If they want to do the tranny kiddie stuff it might blow up in their faces, it might not. It’s just chance.
That alone could make boycotts effective.
Anheuser-Busch selling the horses yet no longer needed.
Gimmy a Leinunkugle...
A "couple" of ... what? Are you sure?
Might just have been liberals, or unaware. But I repeat myself...
Not enough.
In my own life, I had been using the same supermarket shampoo for years and years. Just reflexively pulled another one off the shelf when my bottle at home got low because it was familiar and seemed to work just fine. Had no reason to change.
Then, on a business trip, I left my bottle at the hotel. So when I got home, I used my wife's shampoo. I ended up liking it so much better that I switched to that and never used that other shampoo again.
I think that might be happening with Bud Light. Once people switch to something else, they realize that the beer they had been drinking all along wasn't so good after all.
I don’t understand lite beer. At all. Just vile thin stuff.
After I took a business trip to Germany in 2000, I could never drink American beers again....................
It’s all part of the American Low Carb craze....................
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.