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The problem is that Romney has to have the guts to expose Obama for who he is. This needs to get ideological, and do so in a hurry.

Romney needs to have ads running 24/7 just pounding away at Obama. So far, we have seen plain vanilla from Romney. The heat needs to be turned up fast.

I agree. I wish they would start using Web ads to expose the myriad of facts about Obama’s performance. The TV ads are expensive and so time is so limited. The web ads can hit statistics, charts, graphs, and allow viewers to click for more info. Hopefully this is in the works for September. Obama needs to be put on the defensive, in a big way. That’s when he screws up. Right now, he’s on the offensive through a compliant media narrative.

I agree that Romney has got to go for the jugular. He certainly had no trouble doing that during the campaign, when he ran negative, personal attack ads on his opponents and destroyed them even without even having any program of his own to offer.

He obviously can’t get that personal about Obama but he could certainly attack him heavily on his record.

One of the biggest problems with this is that any criticism of Obama is immediately labeled as racist by the Dems. As I posted earlier, I read that there were buses at the DNC that had big banners saying “Don’t Disrespect My President.” So the Dems are trying to insulate Obama by implying that any criticism of him is “dissin’ a brother.” Putting aside the fact that Obama has absolutely nothing except what appears to be a suntan in common with his supposed “brothers,” the Dems have been very effective in intimidating opponents with this.

Romney may not want to win for ideological reasons, actually, but he definitely wants to be President of the US, and he wants it so bad that he’s spent part of his personal fortune and the last several years doing nothing else but lining up his campaign. So if he really wants it, he’d better get moving ASAP.

The problem is that Romney has to have the guts to expose Obama for who he is. This needs to get ideological, and do so in a hurry

I agree 100% and have been saying this for a year. Remind people what BO’s “mentor” said about 911. Remind people of the commies that BO hires to work for him—get on it NOW. The constant drumbeat about medicare isn’t getting it done. Show BO’s commie vision for America because that’s what it is and do so with passion. Scare the heck out of people about BO. If they stay McCain-we lose.

I just wrote to Rove to tell him the same thing.
He reads emails.

The campaign is pandering to an imaginary group of “independents” which if they exist at all, is probably 1% of the voting public. And even if it’s more, let em go.

They aren’t Republicans...they are DIDs. Dems in disguise.
If you ask an “independent” about their voting history, they’ll probably lie about the fact that they vote for D’s.

“The problem is that Romney has to have the guts to expose Obama for who he is. This needs to get ideological, and do so in a hurry.

Romney needs to have ads running 24/7 just pounding away at Obama. So far, we have seen plain vanilla from Romney. The heat needs to be turned up fast.”

That’s my take as well.

two templates for this election are 1948, where the Democrat won by runnin harder, populist and agressive to fight back the perception of failure.

... and 1980. We all know how that went.

Reagan made a strong case against Carter, based not just on performance but ideology.

Romney has to do the same as well, because performance is always relative and the media can make up for a lot of sins. What the media cannot do is to make Obama’s positions not his positions.

If Romney can win the argument not just on economy but on taxes, on healthcare, on life/abortion and on religious liberty ... he wins.