One item that I occasionally buy is up 50% over last year.
Saw a Winn-Dixie sale flyer yesterday. Special on name brand bread was 4$ a loaf. It used to be $2-something regular.
That’s what I’ve noticed. They place an item on “sale” with its current price. Then list the price increase as the “Regular” price. When it goes off sale the price increases.
Look at a 6-pack of Coke. More than $1/bottle now.