The ADL was not acting as a lone wolf.
In 2015, the Israeli government called for global internet censorship: Government anti-Semitism conference endorses net censorship.
Leftist Jews have been behind most of the censorship attempts in recent years with the hate crime laws and canceling ect. They’ve worked hard to control the narrative but are about to lose control. They are no longer viewed as some kind of oppressed minority like they want. They might still have the vast majority of politicians in their pocket but money only goes so far. Attitudes are changing.