It all started in 1626 in Holland. The first night watches and civic societies all banded around two things: beer and hot women. Eventually, groups emerged to determine what was "hittable"--the very forerunners of The Institute
When the settlers reached the New World, they brought this tradition with them. Largely a pub tradition, it didn't reappear in full force until the 1920's.
Upon the outbreak of World War II and the popularity of pin-up girls, it was determined that there had to be some standard of what the straight American male would hit. Thus the National Institute for Hot Women was born.
Public outcry of the name in the early 1950's, led by Ubu, led to a name change: the National Institute for Hitting It. Based in Dallas, Texas, the group moved into its headquarters in 2002...
Because of the political correctness of society, the Institute's exact whereabouts are unknown. However, it is estimated the main building is over 600,000 square feet and the complex is, well, just huge...