Actually, the underlying idea is not bad; the competition to do the best business project is sort of interesting. The problem is that the show rapidly devolved into a combination of Donald Trump-worship and humiliation, backbiting and backstabbing by the contestants.
Agreed. It has turned into the "I LOVE DONALD HOUR". Some would say that technically, it always was. You have to have an intense admiration for that guy to be willing to put yourself through all that the contestants go through.