[ICCtheWay]

What is WORSE is Broadview Security - formerly Brinks.

Every single burglar, thug, enraged ex boyfriend is a white male...

I have never seen one commercial of theirs that has a black, or Hispanic/Latino thug, burglar or enraged ex boyfriend and I have seen a dozen different types of their t.v. commercials over the last few years.

This is case despite the overwhelming crime statistics that reveal most - the vast majority of thugs, residential burglars and battering ex boyfriends are black, Hispanic/Latino and then at the bottom of the list White folks.

The Fort Worth Star Telegram publishes every week an array of photos of recently arrested criminals for such crimes (included those wanted by warrants) - those types that Broadview Security systems might deter... AND 90% of them each and every week are black, Hispanic/Latino and then smattering of whites.

This was the case when they operated under the Brinks name too.

OUTRAGEOUS...

[Pessimist]

“I have never seen one commercial of theirs that has a black..”

Of course not! LOL!

I notice something similar at the shooting range my wife and I go to, too. Some people have cardboard targets with an image of a thug on them. But they’re all 1950’s looking white thugs.

:)

[Little Ray]

Actually, IIRC, this is the result of advertiser tests on focus groups. In advertisements where the actors depicted are black or Hispanic, blacks and Hispanics respectively, tended to react better and were more likely to buy the product.

Whites apparently were not affected at all by the race of the actors. They reacted the same to advertisements regardless of the race of the actors.

Presumably, the ad agencies discovered the converse was true - if the actors depicted these races in a negative way, then individuals were less likely to buy the product. So the "bad guy" on the alarm commercials is always depicted as white.

So it is racism, but not on the part of the advertisers, but on the part of segments of the intended audience.