[Ernest_at_the_Beach]

A good amount of his commentary seems to be aimed at business pardners and software developers....so it is not very apparent to consumers as of yet.

But compared to Apple.....they are not doing very much...that is new, or innovative.

[adorno]

But compared to Apple.....they are not doing very much...that is new, or innovative.

Improving a product is not innovation. Changing the look of a product is not innovation.

Apple has not created anything new or innovative in the last 15 years of so. They can improve and give them new looks and perhaps even tweak a product to make it work a little bit better, but, innovation or creating anything new, is not what Apple is about.

So, can you name anything "new" that Apple has created? Fact is that, the iDevices which have Apple being so profitable, were all there before Apple took them and released them with improvements and with new marketing strategies. It's the marketing where Apple is superior to others, but even that is not helping them so much lately, where they've lost some $120 billion in market cap. The end of the "Apple is better" period is upon us, and Android and Microsoft are beginning to make Apple look to do different things, because, the 5-year headstart Apple had with the "newer" mobile platforms, now has a lot more competitors, with better products and services and lower prices.