That is so true.
I knew what JCP had and was so comfortable with certain lines of clothing, I just bought them online.
I bought clothes for the whole family there, usually online. Then they started dropping every single item I used to purchased.
They redesigned their clothing lines, and now, they don't sell a single thing I bought from them on a regular basis.
My sister noticed the same thing, and this was a few years ago that she "prophesied" they'd been out of business within a year or two.
I noticed that, too. They dropped a lot of brands I favored, like Waverly brand curtains fr’instance, and their normally huge selection of curtains and bedding is now nearly non existent. And I hate the new sales catalog that comes with the newspaper on Sundays...one eccentrically colored t-shirt alone on a page, and so many neon colors...definitely targeting the youth market. I was in just a month ago to the Penneys in Fresno River Park, mainly because there was only one car in the parking lot and I was curious, and the store was bare. I asked if they were closing (when I could find a salesperson) and was told they were just reorganizing...but I smell closure very soon. I must admit I just did Penneys Online yesterday and found some nice shoes in their shoe clearance dept. for $20.