An inconvenient fact (or two) that Savage ignores..
In each market cited, Savage is on a more powerful station with a better signal. Makes a difference.
In two of the markets, who is Savage’s lead-in? Rush Limbaugh. So, the golfer is giving him a ready audience. Is he building on that lead-in or losing it?
Finally, where are Savage’s LA numbers? Rush and Sean jumped to a 0.6 (first PPM book) on KEIB, already beating the Cumulus talker KABC.
It’s all how you slice it
In New York, Rush is the lead in for Wallbanger. But that hasn’t helped Wallbanger at all. Listeners are switching to listen to Savage.
Savage is not YET on an LA station. He will be soon and we’ll likely see the same phenomenon.
Finally, Savages numbers INCREASED from January to February on the new stations while Wallbanger’s stayed the same or decreased.
This is the beginning.