You are trying to make it go away without losing too much face. They will be back with a different angle. This isn't about cake or weddings, it's about forcing people to affirm their behavior.
This is just another version of Albrecht Gessler's hat on a pole. Everyone must bow, or they will attract the notice of people who will make them bow.
You seem to be suggesting that businesses owners sacrifice the business rather than capitulate.
Some are willing to do that, as we’ve seen, even to the point of being forced to give the homosexuals their retirement accounts rather than ‘bake the cake’.
What do you recommend for those business owners who aren’t will to go that far, but still want to spit in the eye of the bastards?