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Exactly. They tried a big splash entry into Canada a few years ago and that is the conclusion most shoppers came to once they looked the new stores over. They started losing money from the get go and raised the white flag and withdrew after a couple of years. Here is what wiki says...

Target Canada was notoriously unsuccessful, with an overly-aggressive expansion initiative in addition to higher prices and lesser selection than Target stores in the United States.[2] It racked up losses of $2.1 billion in its lifespan, and was characterized by the Canadian and U.S. media as a "spectacular failure",[3] "an unmitigated disaster",[4][5] and "a gold standard case study in what retailers should not do when they enter a new market."[6] Target Canada filed for bankruptcy in January 2015, and closed all of its stores by April 12

I think the same geniuses are still running the company.