Yes, the margins are low in grocery, but 'whole paycheck' had a great niche. They seem to be driving customers away. Sprouts is a great place to buy food.
We have a relatively new Sprouts near me, right across from the Kroger I’ve gone to for, well, decades at this point. While I still go to Kroger a little, I go to Sprouts twice or three times for every time I go to Kroger. Great compact store, good quality & price, and I don’t have to walk past many, many aisles of stuff I don’t buy, or don’t buy at a grocery store, as I do at Kroger. It’s nice being able to get in and out of the store quickly.