I probably wouldn't have picked the movie up either, the last big movie about Jesus was Last Temptation of Christ which grossed a whopping 8 million dollars, and originally he wanted to distribute it with no subtitles. Any movie distributor in the world would have looked at that and said "box office bomb". Notice in the end it was distributed with subtitles, and benefited from a lot of free press, and being a generally better movie than Last Temptation. Sorry charley, it's all about the benjamins, based on past performance of movies about Jesus and movies in a foreign language there was no reason for any movie executive to think Passion was going to make money... which of course just shows the problem with trying to use past events as a predictor of future occurances, but that's the only crystal ball these guys have.