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GM takes aim at Toyota Camry and Honda Accord with new Malibu
IHT ^ | September 27, 2007 | Nick Bunkley

Posted on 09/28/2007 6:17:37 AM PDT by vietvet67

DETROIT: General Motors solved one problem this week by reaching a deal with the United Automobile Workers. Now it hopes its new Chevrolet Malibu will help solve another - winning sales and market share back from its Japanese rivals.

For years, family sedans have been a lower priority for GM and the other Detroit automakers. They focused instead on big trucks and sport utility vehicles, which earned tidy profits, while letting Toyota and Honda dominate the less-lucrative market for cars.

But the best days for those big vehicles have passed, and GM is eager to break the Asian stranglehold on midsize sedans, with a redesigned Chevrolet Malibu set to go on sale Nov. 2 that it views as its most important vehicle in years.

The company is spending $100 million to introduce the new "Bu," as executives call it, significantly more than it has for any other car in recent memory. It has to invest heavily, experts say, in order to make a dent in the market led by the Toyota Camry, the country's best-selling car for the past seven years, and the Honda Accord.

"It's tough to get the broad American public to reconsider an American car in that price class," the vice chairman of GM, Robert Lutz, said at an industry conference in northern Michigan last month. "The Camry and the Accord have established, and justifiably so, such strong brand value, which means that you've got to have a really outstanding car."

While the Malibu may be improved, so is its competition. This month, Honda began selling a redesigned Accord sedan that is bigger, more powerful and more luxurious than previous versions. The Camry and Nissan Altima were also overhauled last year.

(Excerpt) Read more at iht.com ...


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KEYWORDS: automakers; generalmotors; toyota
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Fat chance..
1 posted on 09/28/2007 6:17:38 AM PDT by vietvet67
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To: vietvet67

They will never lay a glove on the Accord.


2 posted on 09/28/2007 6:18:57 AM PDT by shankbear (Al-Qaeda grew while Monica blew)
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To: vietvet67

Does it have ABS?

The Impala LS could give the foreign cars more competition if only Chevy would wake up and make ABS standard on all Impala trim levels.


3 posted on 09/28/2007 6:18:58 AM PDT by BenLurkin
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To: vietvet67

What the heck is a 3.5L V-6? Is that a new engine for GM? Just curious (I know little about cars).


4 posted on 09/28/2007 6:21:03 AM PDT by 1rudeboy
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To: vietvet67

GM has crawled in bed w/Toyota before (Matrix - Vibe) they might out to try again with a new model and factory (sans the union).


5 posted on 09/28/2007 6:21:15 AM PDT by stratboy
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To: vietvet67

Mu Malibu is the reason I gave up on GM. I needed a full electrical job and tune-up at 50,000 mi. even though they sell you on the fact that it won’t need one until 100K. I asked if that 100k was part of the warranty and was told it was only a “guideline”.


6 posted on 09/28/2007 6:21:28 AM PDT by Soliton (Freddie T is the one for me! (c))
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To: vietvet67

Looks like every other P.O.S. on the market. As exciting as watching tar cool.

7 posted on 09/28/2007 6:21:33 AM PDT by theDentist (Qwerty ergo typo : I type, therefore I misspelll.)
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To: vietvet67

Did GM pay for this story? They’re joking right?

This reminds me a bit of a letter someone wrote to Car & Driver in response to Ford’s renaming the Five Hundred to the Taurus (and the Mercury Montego the Sable). The writer stated, “If Ford really wants to improve sales of their sedan, they should rename it “The Accord.”

:)


8 posted on 09/28/2007 6:21:40 AM PDT by Slapshot68
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To: vietvet67
Swing and a miss.

Detroit as it is now will never be in the same class as Honda, Toyota or hell, even Hyundai.

9 posted on 09/28/2007 6:22:10 AM PDT by pnh102
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To: vietvet67
Chevrolet dealers, who have had a difficult time in the past pushing Malibus off their lots without incentives, say they are excited about the 2008 version, even though few have seen one in person

And they keep the old name? Its already a blunder.

10 posted on 09/28/2007 6:22:15 AM PDT by Orange1998
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To: 1rudeboy

A 3.5 Liter engine with 6 cylinders. A rather large V6 considering the Mustang comes (or used to) in a 4.0 L V8.


11 posted on 09/28/2007 6:23:23 AM PDT by stratboy
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To: vietvet67

That’s the new Malibu? Ew


12 posted on 09/28/2007 6:23:27 AM PDT by wastedyears (George Orwell was a clairvoyant.)
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To: vietvet67

In other news Slim takes aim at starting slot on an NFL team and Nobel Prize in Physics.


13 posted on 09/28/2007 6:23:33 AM PDT by Tijeras_Slim
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To: vietvet67

I agree ,, they can’t do it .. even Ford which had the wonderful Mazda 6 to build on for their midsize turned it into a (visual) turd ... GM’s ecotec isn’t good enough and they don’t have a lightweight modern 2.5l or 3.0l v6.. no matter what they do this car will be saddled with too much weight , a low revving engine that burns more fuel than the foreign equivalents and their interiors will STILL be cheap plastic held together with superglue and will fall apart after just a few years in the heat... they will continue to lose market share... Japan isn’t the problem , Korea is ,, they may eventually catch up to Japan but Korean cars will always have the edge in value and GM’s buyers aren’t quality buyers they’re value buyers..


14 posted on 09/28/2007 6:26:08 AM PDT by Neidermeyer
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To: theDentist
Looks like every other P.O.S. on the market. As exciting as watching tar cool.

That can be blamed on the design software which takes into account the ways to increase mileage by giving less wind resistance.

All vehicles, not just cars, look alike now except for the grill and taillights because they all want the same results.

15 posted on 09/28/2007 6:26:50 AM PDT by N. Theknow (Kennedys: Can't drive, can't fly, can't ski, can't skipper a boat; but they know what's best for us)
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To: pnh102

I own 2 Toyota (unless they drastically change, I will always own Toyota cars). The funny thing is that my Sequoia is built in the US. It is more American than most GMs are.

This tells me that Americans can build quality cars. The only difference seems to be Unions and Management.


16 posted on 09/28/2007 6:26:51 AM PDT by stratboy
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To: stratboy

I thought that my (older) Lumina had a 3.8L V-6, that’s why I was asking . . . my recollection may be incorrect.


17 posted on 09/28/2007 6:28:26 AM PDT by 1rudeboy
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To: stratboy
It is more American than most GMs are.

The same is true with most Hondas sold in the USA.

18 posted on 09/28/2007 6:28:47 AM PDT by pnh102
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To: stratboy
I have been a fan of the 200x Buick LeSabre with the 3800 V-6. GM has really sorted out the drivetrain on these. It's a car that seats six, gets 27 mpg in normal commuting, and has 220 horsepower on tap if you need to merge.

It ain't all that sexy, but it does its job and gives me no trouble. Oh, and a used one cost me $6,000. All it's cost me so far is one round each of ignition wires and brakes, and of course the regular oil changes.

19 posted on 09/28/2007 6:29:24 AM PDT by Oberon (What does it take to make government shrink?)
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To: vietvet67

When the Malibu-bu was introduced, the tag line on the ads was “The car you knew GM could build.” I instantly got a mental image of the Chevette, the Citation, and the Vega that my former in-laws had. No GM for me.


20 posted on 09/28/2007 6:30:01 AM PDT by pikachu (Be alert -- we need more lerts!)
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To: theDentist
Would somebody please grab GM's designers and slap them out of their collective stupor?

With styling this bland and boring, if this is the best they can do, then the company is doomed.
21 posted on 09/28/2007 6:30:07 AM PDT by reagan_fanatic (Ron Paul put the cuckoo in my Cocoa Puffs)
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To: vietvet67
Problem for GM is that the Chevrolet Malibu won't even come close to the production levels of the Honda Accord and Toyota Camry, where most of the Accord and Camry production comes from USA assembly plants.

I've driven the 2008 Accord EX sedan (powered by the new 190 bhp I-4 engine) and it is quiet, powerful and very refined.

22 posted on 09/28/2007 6:30:47 AM PDT by RayChuang88
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To: theDentist
That is simply a boring, non-descript car.

It looks like it was created by a committee of designers afraid to make any bold moves.

23 posted on 09/28/2007 6:31:04 AM PDT by CWW (Make the most of the loss, and regroup for 2008!!)
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To: theDentist
As exciting as watching tar cool.

The vast majority of car buyers prefer dull cars.

24 posted on 09/28/2007 6:32:30 AM PDT by Fresh Wind (Visualize the Clintons in jail.)
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To: Neidermeyer
GM’s ecotec isn’t good enough and they don’t have a lightweight modern 2.5l or 3.0l v6.. no matter what they do this car will be saddled with too much weight , a low revving engine that burns more fuel than the foreign equivalents and their interiors will STILL be cheap plastic held together with superglue and will fall apart after just a few years in the heat... they will continue to lose market share...

You know, I'm sure everything you've said is true, but the real reason the Malibu can't catch the Accord or Camry is that the majority of the folks GM is targeting (Camry and Accord owners) wouldn't be caught dead in a Malibu - it would just be too embarassing to go into the office and tell folks you're buying a Malibu.

If GM really wants to sell this car they need to change the name.

25 posted on 09/28/2007 6:32:43 AM PDT by old and tired
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To: vietvet67
I found this part to be interesting:

"GM has not allowed critics who have driven the Malibu to publish their thoughts yet, but the car received mostly positive coverage at the Detroit auto show this year."

That doesn't bode well - if the reviews were glowing, you'd think they'd let them leak...

More pictures of the car in question:

Not a bad try, but not as good as the Camry's design.

26 posted on 09/28/2007 6:33:07 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: vietvet67

If GM really wants to compete, they need an edge and offer a 5 year/60,000 bumper to bumper warranty like Hyundai and Kia does. Otherwise, they’re no match for Honda or Toyota or the Koreans.


27 posted on 09/28/2007 6:33:10 AM PDT by Slapshot68
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To: vietvet67

GM better get their service departments at their dealers up to snuff if they are going to make a dent. My local dealer crows on and on about their service department. I could list a page worth of problems concerning my vehicle and my wife’s in reference to service. It’s a joke.


28 posted on 09/28/2007 6:34:29 AM PDT by caver (Yes, I did crawl out of a hole in the ground.)
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To: Slapshot68

LOL.


29 posted on 09/28/2007 6:34:47 AM PDT by savedbygrace (SECURE THE BORDERS FIRST (I'M YELLING ON PURPOSE))
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To: stratboy
The only difference seems to be Unions and Management.

I think most of the problems with the union workers putting pop cans in the doors and just leaving parts out are in the past. The typical line worker doesn't care whether he's bolting in a part that will last 3 years or 20 years, so I blame the quality problems on management.

Call me in 2017 and tell me how the 2007 Malibu has held up. Then I'll look at the 2017 model.

30 posted on 09/28/2007 6:35:53 AM PDT by KarlInOhio (May the heirs of Charles Martel and Jan Sobieski rise up again to defend Europe.)
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To: Spktyr

Simply put, the car is uninspiring.


31 posted on 09/28/2007 6:35:56 AM PDT by caver (Yes, I did crawl out of a hole in the ground.)
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To: reagan_fanatic
“With styling this bland and boring, if this is the best they can do, then the company is doomed.”

Yet, on this very thread the ultra boring Accord is lauded. Hundreds of thousands that car and the downright homely Camry are bought by eager Americans every year. The fact is people LIKE land and boring, and it’s been ever thus since the days of the Chrysler Airflow.

32 posted on 09/28/2007 6:36:13 AM PDT by SoCal Pubbie
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To: 1rudeboy
What the heck is a 3.5L V-6? Is that a new engine for GM? Just curious (I know little about cars).

From what I've read about the Saturn Aura, the 3.5 is an older engine design paired, in the Aura XE, with an older four-speed tranny. The Aura XR comes with a newer design 3.6 engine and the new six-speed tranny.

If that is at all wrong then I'll surely be corrected.

33 posted on 09/28/2007 6:37:43 AM PDT by decimon
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To: Fresh Wind

The vast majority of car buyers prefer fuel efficient, reliable, and functional cars. Relatively conservative styling is simply coincidental to that.


34 posted on 09/28/2007 6:39:20 AM PDT by flintsilver7
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To: Slapshot68
GM already offers a 5yr, 100,000 mile warranty.
35 posted on 09/28/2007 6:39:47 AM PDT by CobraJet
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To: stratboy

Bingo!


36 posted on 09/28/2007 6:41:14 AM PDT by flintsilver7
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To: vietvet67
"Fat Chance"

The new Malibu is a great car. It will do better than you think. The venom some here have for the big three is unbelievable, and sad...

Mike

37 posted on 09/28/2007 6:41:30 AM PDT by MichaelP (The Big Picture IS important!)
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To: vietvet67
But, unlike Japanese carmakers, GM executives want to sell more than a single family car

But, unlike Japanese carmakers, GM executives want to make less make less money by selling less cars.

38 posted on 09/28/2007 6:41:54 AM PDT by Dixie Yooper (Ephesians 6:11)
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To: vietvet67

Takes aim at Toyota, hits own foot.


39 posted on 09/28/2007 6:42:32 AM PDT by Tarpon
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To: Spktyr
“Not a bad try, but not as good as the Camry’s design.”

With all due respect, the Camry is one of the ugliest cars out there and has always been designed to appeal to the lowest common denominator. I have to conclude that so many people are so biased against the American manufacturers that NOTHING they do would ever be enough.

40 posted on 09/28/2007 6:42:42 AM PDT by SoCal Pubbie
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To: Spktyr
Not a bad try, but not as good as the Camry's design.

The newest Camry design looks like a egg on wheels. I'll wait to see this one on the lot before saying yay or nay.

I do love Red. Have to see what shade they come up with. I'll wait for some reviews before I'd even think of buying one.

I looked at the 2006 Malibu and Impala before buying my 2006 Hyundia Sonata. I'm happy with my choice but G.M and Ford are making good strides in quality IMHO.

41 posted on 09/28/2007 6:43:14 AM PDT by McGruff (If I can't have Cheney I guess Fred will have to do.)
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To: vietvet67
I owned a Malibu once. Never again. Ever.

My wife and I both drive a Camry now.

42 posted on 09/28/2007 6:43:24 AM PDT by Senator_Blutarski (No good deed goes unpunished.)
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To: SoCal Pubbie
The fact is people LIKE bland and boring,

I don't know whether it is "LIKE" boring, but rather they want reliable, comfortable, good gas milage, decent power and reliable (yes, I said it twice). I'm not going to give up those to get something "exciting" for my primary car. That, and most car companies' idea of "exciting" is slapping a spoiler on the back of a sedan.

43 posted on 09/28/2007 6:43:38 AM PDT by KarlInOhio (May the heirs of Charles Martel and Jan Sobieski rise up again to defend Europe.)
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To: vietvet67

I’ve seen this car in person. The proportions are very good, the interior appears very well thought out, with materials and build quality that are up to the standards of Asian rivals. Some may not like the Chevy “corporate face” but it was drawn from the iconic late sixties and early seventies Impalas, Chevelles and Caprices. The look debuted on the latest iteration of the Impala in 06, which registered quite an uptick in sales, leading Camry in sales for a few reporting periods, but certainly not for the entire sales year. The 3.5 liter V-6 is a version of their 3.6, which is in a vehicle I own, very refined and good power, 275 hp., 25+ highway mpg, and this is in a 5,000 GVW vehicle (GMC Acadia). The direct injection version of this engine, installed in the new Cadillac CTS (stunning car, btw) does better still, 300 hp, better mileage. All these vehicles have a new, computer-controlled 6 speed transmission that is state of the art. I’m proud of what GM has done, as far as turning itself around under Bob Lutz. Cadillac is back, definitely. If they would only produce the Sixteen concept, with or without the V-16. Chevy is coming along nicely. The Lambda series CUV’s (Acadia, Outlook and Enclave) have achieved sales domination with less than two years on the market. Those of you who, for whatever reason, cheer on the demise of domestic automobile manufacturing are in for a surprise.


44 posted on 09/28/2007 6:44:09 AM PDT by RegulatorCountry
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To: CobraJet
GM already offers a 5yr, 100,000 mile warranty.

GM dealers are notorious for not honoring warranties.

45 posted on 09/28/2007 6:45:01 AM PDT by jalisco555 ("The only thing we learn from history is that we never learn from history." Winston Churchill)
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To: SoCal Pubbie

Who cares what it looks like. Point A to Point B ... without paying mechanics.


46 posted on 09/28/2007 6:46:55 AM PDT by dinoparty
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To: MichaelP
The venom some here have for the big three is unbelievable, and sad...

It's sad, but entirely believable given the miserable products the big three sold for so long.

47 posted on 09/28/2007 6:47:05 AM PDT by jalisco555 ("The only thing we learn from history is that we never learn from history." Winston Churchill)
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To: stratboy

My son in law helped build that sequoia


48 posted on 09/28/2007 6:47:17 AM PDT by wordsofearnest (Thompson-Hunter not Hunter Thompson.)
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To: BenLurkin

I have a 2005 Impala and love it. It has been a very solid and dependable car. It has 65,000 on it and the only maintenance, beside new brakes, has been routine maintenance. I always have and always will buy American. I am never going to line Japanese, German or Korean pockets ever.


49 posted on 09/28/2007 6:47:53 AM PDT by stm (Fred Thompson in 08!)
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To: SoCal Pubbie

The Camry is homely? Wow, what do you think is stylish?


50 posted on 09/28/2007 6:47:59 AM PDT by flintsilver7
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