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To: Spktyr
Apple’s business strategy of not making entry-level/bargain-basement models is actually proven and sound.

IOW they skim off the cream and say screw you to the peasants

31 posted on 10/22/2008 8:43:42 PM PDT by dennisw (Never bet on Islam! ::::: Never bet on a false prophet!)
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To: dennisw

Not quite. That would be true if they only produced Mac Pros and MacBook Pros (i.e., the Peerless Motor business plan.)

No, they do everything BUT entry-level/bargain-basement. They have low-midrange, midrange, and high end.

Note that Sony and Pioneer don’t compete in the bargain basement arena any more either - doing so is a great way to lose your brand equity. Colt also discovered that the bargain basement pistol idea wasn’t so great for their brand. Jaguar went into the entry-level luxury market, and it’s dragged down their entire brand.


32 posted on 10/22/2008 8:49:46 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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