http://www.usatoday.com/life/movies/news/2009-05-07-disney-christmas-carol-train_N.htm
“”A Christmas Carol, Disney’s high-tech, 3-D version of Charles Dickens’ classic yuletide tale, isn’t due in theaters till Nov. 6. But the holidays will arrive early across the USA as the studio embarks on one of its most elaborate publicity stunts in decades, maybe ever.
At a time when it’s harder than ever to cut though the cultural clutter, the studio has orchestrated a six-month whistle-stop train tour that will hit 40 cities with a multi-car exhibit showcasing different aspects of the production. The film — which stars Jim Carrey as not only Scrooge but also all three ghosts — is from director Robert Zemeckis and employs an improved version of the performance-capture technology he used in 2004’s ThePolar Express.
The train tour, Zemeckis says, is like a rolling Disneyland exhibit — only it’s free.
“What brings a smile to me is that it harks back to the earliest promotional idea, now new again,” Zemeckis says. “When the circus would come to town, the train would park, and they’d have the circus parade through town and then set up the tents. This is the 21st-century version of that. You get to see all these wonders, it’s free, and then you hope they show up later.””
Oh, and the Spirit of Christmas Past will be gay?