Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Summer of fail: Why are new shows bombing?
The live feed ^ | 8/13/2009 | James Hibberd

Posted on 08/13/2009 11:42:53 AM PDT by Signalman

This summer is one for the record books: more than a dozen new programs launched on broadcast television and not one breakout hit, with returning shows down and ratings at an all-time low.

After a tough season for broadcasters, summer has been a huge disappointment.

"The sheer amount of waste is staggering," one broadcast executive said. "They say reality is low cost, but there are still costs."

Accumulated near the bottom of the ratings list are new programs like ABC's wonky "Grey's Anatomy"-in-space drama "Defying Gravity" (3.3 million viewers, 1.0 adults 18-49 rating); ABC's ironically titled "The Superstars" (3.8 million, 1.3); NBC's crime drama "The Listener" (4.7 million, 1.3); Fox's scripted psychological procedural "Mental" (4.6 million, 1.4 adults 18-49 rating); NBC's once-promising drama "The Philanthropist" (5.6 million, 1.4); the CW's relationship reality show "Hitched or Ditched" (1.4 million, 0.6); NBC's imported miniseries "Merlin" (4.8 million, 1.3); and NBC's "Great American Road Trip" (3.9 million, 1.1), or, as one publicist called it, "Great American Roadkill."

Note the wide range of genres. There are programs from every broadcaster, with imported dramas like "Mental" and domestically grown titles such as "Philanthropist." There's no clear trend that the titles have in common -- other than flopping.

"Sometimes we make general pronouncements about trends; this summer we just collectively missed the mark," another network exec said. "There's too many shows with 1s in front of their demo rating. We just did a bad job."

The one potential systemic reason was that a few of the projects were picked up during the writers strike. "It felt like a leftover summer -- whatever was sitting on the shelves, a fire sale," one network exec said.

Still, that only explains some of the titles.

Among the better performers was Fox's fat bachelor dating show "More to Love" (3.9 million, 1.8), NBC's Heidi and Spencer-filled "I'm a Celebrity, Get Me Out of Here" (5.0 million, 1.9) and ABC's literal blind dating series "Dating in the Dark" (5.1 million, 2.1).

"Dark" performed well when it had a "Bachelorette" lead-in and carries the highest average rating of the new shows. Yet none of them has drawn large enough of an audience to be considered highly likely to return.

Other new titles this summer include CBS' urban "Survivor" reality show "There Goes the Neighborhood" (4.8 million, 1.6) and ABC's investment reality series "Shark Tank" (4.2 million, 1.3), both of which debuted to disappointing numbers Sunday yet could improve.

At the bottom of the ratings list were a couple of shows that were new to summer but launched in-season -- like ABC's "Surviving Suburbia" (3.2 million, 0.9).

Appropriate for a summer of fail, the very last show was one of the most expensive and with the most regal title -- "Kings," which was run off on Saturdays.

At the top of the list are returning hits "America's "Got Talent" (12.4 million, 3.4) from NBC and Fox's "So You Think You Can Dance" (9 million, 3.5), with "Talent" leading in viewers and "Dance" edging out a victory for the adult demo. Fox's "Hell's Kitchen" (7.4 million, 3.4) and ABC's "Wipeout" (8.8 million, 3.1) round out the top shelf. Yet all took knocks from last summer.

The erosions are not happening in a vacuum. The ratings playing field between broadcast and cable ratings continues to collectively flatten, with several shows on cable posting gains (such as USA's "Royal Pains" and "Burn Notice" and HBO's "True Blood").

For the summer, Fox (averaging 5.2 million, 1.9) leads in the demo, with largely repeat-driven CBS (6.8 million, 1.5) tops among total viewers. Then there's ABC (4.8 million, 1.6), NBC (5.3 million, 1.5) and the CW (1 million, 0.4).


TOPICS: Music/Entertainment
KEYWORDS: tvratings
Navigation: use the links below to view more comments.
first previous 1-2021-36 last
To: Bobkk47
Movies, Netflix, Video Games, The Internet, Chatting, Social Networking, YouTube, TV on the Web (Hulu and what not), It's the summer (And not that hot outside, so lots of people are out having fun.) Live Music, Coffee Shoppes, Restaurants, Church Prayer Meetings, Town Hall Meetings...

Lots of other things to do than TV these days.

21 posted on 08/13/2009 12:08:57 PM PDT by PureSolace (Trust in God)
[ Post Reply | Private Reply | To 1 | View Replies]

To: sr4402
Last night I viewed a netflix copy of Grapes of Wrath with commentary by two Steinbeck scholars.

Very interesting and intellectually stimulating with beautiful black & white photography.

Makes everything else we're talking about on this thread seem like badly produced porn compared to this great doublesided DVD.

Get it on Netflix or like me I'm gonna buy my own copy from amazon, unless someone knows a better place for same.

22 posted on 08/13/2009 12:09:07 PM PDT by norraad ("What light!">Blues Brothers)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Disambiguator

We killed TV in our house about 4 or 5 months ago. It’s been nice. We still get movies from Netflix and most of the shows we like to watch are on the internet for free anyway.

The only thing I don’t know what to do about is football....


23 posted on 08/13/2009 12:10:33 PM PDT by Future Snake Eater ("Get out of the boat and walk on the water with us!”--Sen. Joe Biden)
[ Post Reply | Private Reply | To 18 | View Replies]

To: Bobkk47

Because they are no good and not worth watching. Never mind stupid.


24 posted on 08/13/2009 12:13:29 PM PDT by Parmy
[ Post Reply | Private Reply | To 1 | View Replies]

To: Future Snake Eater
Well I'm a TVholic. However, now we rarely sit down and see what's on. We TIVO many shows between the two of us. When we have time, we sit down together and then watch somthing we TIVO'd.

I check the booktv schedule every week and wind up TIVOing 4-5 shows over the weekend. I can watch a 1 hour show with commercials in about 30-35 minutes. We used to arrange things around the TV schedule. Now we live our lives as it happens and schedule other activities. TV waits until and unless we decide to watch.

25 posted on 08/13/2009 12:17:25 PM PDT by nufsed (Release the birth certificate, passport, and school records.)
[ Post Reply | Private Reply | To 23 | View Replies]

To: Bobkk47

My TV viewing is basically comprised of The History Channel, The Science Channel, The Food Channel, Fox News, and occasionally a sporting event or a movie.


26 posted on 08/13/2009 12:22:55 PM PDT by Isabel C.
[ Post Reply | Private Reply | To 1 | View Replies]

To: Bobkk47
"Why are new shows bombing?"

Because television as we know it is becoming outdated.

27 posted on 08/13/2009 12:26:05 PM PDT by GSWarrior
[ Post Reply | Private Reply | To 1 | View Replies]

To: Bobkk47

I turned on the TV a couple of weeks ago to see if the set still works. It does. I’ll check again in a few months.


28 posted on 08/13/2009 12:26:25 PM PDT by Grut
[ Post Reply | Private Reply | To 1 | View Replies]

To: Bobkk47
There's no clear trend that the titles have in common -- other than flopping.

And the fact that it sounds like they all suck.

29 posted on 08/13/2009 12:31:42 PM PDT by Sloth (Irony: Freepers who call Ron Paul a "nut" but swallow all the birth certificate conspiracy crap.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: sr4402
Hawaii Five-O I can understand. But Hogan's Heroes?

; )

30 posted on 08/13/2009 12:36:54 PM PDT by GSWarrior
[ Post Reply | Private Reply | To 15 | View Replies]

To: GSWarrior
But Hogan's Heroes?

Ask my ER Nurse wife, she's the one who asked for it. We also have Fantasy Island, and have one and a half Love Boat seasons. We plan to have enough entertainment for six months that we forget what we saw six months ago.

BTW: We go on Love Boat (Princess Cruises). Then have a Love Boat landing sign on their Island in the Caribbean.

31 posted on 08/13/2009 12:46:47 PM PDT by sr4402
[ Post Reply | Private Reply | To 30 | View Replies]

To: GSWarrior

BTW: We go on Love Boat (Princess Cruises). They have a Love Boat landing sign on their Island in the Caribbean.

Best Entertainment and Best food. We do the 11 day cruises.


32 posted on 08/13/2009 12:48:03 PM PDT by sr4402
[ Post Reply | Private Reply | To 30 | View Replies]

To: Grut
I turned on the TV a couple of weeks ago to see if the set still works. It does. I’ll check again in a few months.

I did that just for fun with the TV in my apartment in another city that I get to visit maybe every 2 months. I've had that TV for 20 years, but now it doesn't work any more. Oh, wait...it's the TV stations that don't work on it any more! Neverrrrminnnnnnnd.

33 posted on 08/13/2009 12:52:22 PM PDT by Erasmus (Barack Hussein Obama: America's toast!)
[ Post Reply | Private Reply | To 28 | View Replies]

To: GSWarrior; sr4402
Hawaii Five-O I can understand. But Hogan's Heroes?

It's great fun to watch them on German TV...dubbed in German...and marvel at the goofy voices the German producers chose for the characters.

Of course, several of the original cast members could have dubbed their own voices, but I don't think they did.

34 posted on 08/13/2009 12:56:44 PM PDT by Erasmus (Barack Hussein Obama: America's toast!)
[ Post Reply | Private Reply | To 30 | View Replies]

To: Isabel C.
My TV viewing is basically comprised of The History Channel, The Science Channel, The Food Channel, Fox News, and occasionally a sporting event or a movie.

I'm with you there.. except for the sporting event...

Add in the original shows on USA, FX, TNT and TBS, which are good (The Closer, Royal Pains, Burn Notice, In Plain Sight, Rescue Me, Monk and Psych).

About the only network shows I watch any more are House, Law and Order, and The Unit, which I think they cancelled.

35 posted on 08/13/2009 1:25:15 PM PDT by CarmichaelPatriot
[ Post Reply | Private Reply | To 26 | View Replies]

To: Bobkk47

Perhaps because it’s junk?


36 posted on 08/13/2009 4:04:55 PM PDT by backhoe (All across America, the Lights are going out...)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-36 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson