The ones at my Apple store have things in their ears that look like spools. Very strange, and painful to observe. But better than the ones at Starbucks with multiple tongue piercings, whom I can barely understand.
The first few times I saw this spool piercing I was repulsed by it... but now when I see it I feel sorry for the kid. Sometimes we need to save our youngsters from themselves, even if we become unpopular.
My daughter thanks me for my strict attitude now, and my nieces and her friends who rebelled have for the most part removed the weird piercings and regret the crazy tattoos.