The flaw in your theory is that Beck command a huge crowd on Fox News TV, almost as high as Hannity. And Beck is on at 5 pm Eastern time, and 2 pm Pacific time. Imagine if he was on during prime time.
Well, I’m not saying people wouldn’t watch him - probably most of the same people who find a way to watch him now as early as he is on. What I meant is the the prime-time viewers wouldn’t watch him because of the perception I noted.
Example: I watch at least the first 15-20 minutes of O’Reilly most nights because he gets the best guests. I made it a point to watch once he started having Beck on, thinking maybe I was wrong in my judgement and that given a prime-time audience Beck could show me something I’d missed.
Instead, he clowns around (see previous post!) with O’Reilly and generally acts like a goofball. I’ve never heard him make a single intelligent point in his segment on BORs show - not even once. He screws around, he mugs for the camera, he engages with supposedly-comical repartee with BOR (who isn’t any funnier) and essentially wastes the viewers time. That segment has gone from “must watch” to “don’t watch” here.
Maybe he would be different in his own show, and I don’t say this just to irritate people who love Glenn Beck. But he squandered the one prime-time opportunity he was given in my opinion.