They and many others. Of course, "doing the science" gets you a higher degree of certainty, but in the meantime, you may get "scooped" by a competitor.
"And from what I've read, the physical basis for lift in heavier-than-air flight is still subject to contention."
That may no longer be true. Some time back I ran across an article that said that the aerodynamics guys could finally explain how the bumblebee "does its thing" in the air.