"quality" is whatever Apple is doing the best at today.
No, Apple tends to actually have the highest quality products. Apple also consistently rates highest for consumer satisfaction and support. So Apple isn't one of these companies making cheap products on a slim margin, suing because they need to pad the balance books or slow down the competition so they can catch up.
And when their orders and stock prices were going up the buzz was all about that. Now that they’ve started to fall off, you never hear about it. It gets pretty transparent after awhile.