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The iPhone is the most popular phone and most recognizable brand. Some iPhone buyers want the biggest-selling phone for the same reason people go to Starbucks instead of the locally owned coffee shop or choose Nike shoes instead of a brand they've never heard of -- big brands and popular products are attractive for their own sake to some people.

I've noticed many people who like and defend Apple products put a lot of emphasis on how much market share Apple has, and how much money they're making. These are even offerred up in defense of Apple in discussions about technical issues, where it is totally out of context to the questions at hand, but they somehow seem to think it's very important to include it in any discussions that involves anything from Apple.

I've noticed many people who like and defend Apple products put a lot of emphasis on how much market share Apple has, and how much money they're making.

For Smartphones, it is pertinent as it affects the number of applications written for your device. In Apple's case, it also influences the number of hardware add-ons available.

When Apple had 2% or the desktop market (pre-Jobs second coming) it was actually a valid point for many Windows advocates, especially as major players were droppingt Mac app development at the time. Jobs had to BEG Intuit to keep Quicken for the Mac.