Why is making a mediocre movie the strategy to make gobs of money? Wouldn’t one be more likely to make more money by making a good movie?
Because they included dumb things like Jabba the Hutt, then in episode II they made Boba Fett a major character, they had the Pod race just to make a Pod Racing video game. The entire series was made to make the die hard Star Wars nerds go crazy by explaining the origin of every character, and also so they could release dozens more action figures and vehicles.