Probably because they're still operating with the basic idea in mind that NEWS should actually be reported, not hidden or manufactured.
Actually, I don't believe that is the case.
I think that Pravda and the UK media publish things the American Media won't, just as the American Media will publish something about another country that their media won't allow.
Most non-US media give their public the graphic truth about some things. Heck, their commercials are racy, to say the least. But their media is just as controlled by the ruling elite/government/royal family as the US media is when it comes to protecting their source of income. Political dirty laundry and Detergent sales from Ads in the media are their way of life. No sensationalism, no interest. No sales. Bad.
During the riots in the Middle East, Al Jazeera was giving live feeds, and the host allowed the guest speakers to complete their points. It was, from what I watched, the most honest portrayal of the event.
But would I trust anything they said about the government/religion of any Muslim dominated countries, under the control of the mullahs (church government)? Nope. Because if they told the truth, they'd be executed.
I might add, the same type of thing happens over here.