In other words, you are willing to pay for better service. Yet here the issue is really your argument why people shouldn't favor a place that sells Folger's for $7.99 a can over one that sells Folger's for $12.99.
But we're getting away from the point, aren't we?
The issue here is a community that invested in homes and businesses and now they face possibility of the rules (rezoning) being changed on them after the fact in a way that they don't want.
It's a basic issue of fairness and who was there first, I think.
Why should they be forced to chose between picking up roots or living under circumstances that they didn't buy into?