“And that, ladies and gentlemen, is how companies score lifelong customers.”
Hear. Hear.
Lego’s CEO is now dealing with the consequences of putting quality, inventiveness, and customer attention FIRST.
He’s also dealing with the consequences of not outsourcing an iota of the products sold outsicde China, to China.
The company is almost too successful for words right now, and everybody - from townspeople who want to get into the factory to top PR, marketing and international executives - wants to work for them.