I don’t think anyone would be proud of that. Just being associated is bad business.
We probably won’t be seeing this in any Duracell-like “when it’s GOT to work” type ads.
Seriously, this is a out-from-left-field PR nightmare for a company. Even though anyone with a brain will CONSCIOUSLY know that the company was totally unrelated and blameless for this, their favorability numbers will drop like a brick for subconscious reasons. There are consulting companies hat specialize in crisis/damage control, and I hope that Tenergy has someone on their Rolodex. They make good batteries, you can find them in lot of electronic equipment.