You were [unwittingly] exposed to legendary David Ogilvey’s maxim of Madison Ave...”Sell the sizzle not the steak”.
Jes sayin’....that’s why he was so successful. ;)
Reminds me of the infinity commercials when the car was originally introduced. The salespeople would watch the ad and, fuming, yell at the tv, “Show the dam* car!”.
You never saw the car in those commercials.
Maserati must be lowering their price to where enough people can afford it that it is worth advertising it on the superbowl.