Does GM have to design and build each and every one of it's parts to withstand a "bump".One wouldn't ordinarily anticipate an "out-of-the-way" item like an ignition switch to be bumped...particularly while the car's in motion.Imagine what commercial aviation would be like today if Boeing and Airbus had to design *all* of their parts to withstand an encounter with a flock of Canadian geese.
With all the stalk-mounted controls on the steering column, the ignition key isn't that out of the way. I don't know about this GM car, but in my toyota, when reaching for the cruise control with a gloved hand I can jangle the keys.