I knew a guy who ran a huge (Summer only) ice cream place in Western Carolina. They carried two brands, Sealtest and Biltmore.
He said the Sealtest brand outsold Biltmore by around two to one. They were both delicious.
“They carried two brands, Sealtest and Biltmore.”
I recall that decades ago Sealtest consistently won taste tests. I recall from my childhood in rural NY state, that’s the brand Dad brought home when we could afford ice cream.