My wife actually rode one of these self-promoted stocks by accident. She was looking at OTC stocks, saw one that was starting to move, rode it from less than a buck to $20 before selling. Collapsed shortly thereafter when it was found that the company had hired a firm to spread false information that showed a much rosier condition for the company than existed. Te principles were investigated, but since wife had no contact other than a stock investor, we walked smiling to the bank.
CNBC participates with special promoters to “feature” companies.