I assume for the same reason everyone launches their own Network. Money.
I assume that you assume wrong.
I like the very last sentence in the article; ‘When it comes to making money, ideology takes the back seat!’ So true about 89% of the time.
Also, supposedly unfettered content control.
I agree. For a long time, the Palin family has been about lining their own pockets....a la Coulter, Beck, Hannity, Limbaugh, et al.
It’s the American way. I don’t fault them.....the brass ring is there...and they went for it.