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Posted on 08/07/2014 1:14:50 PM PDT by Citizen Zed
Women spend more time and money on mobile games than men, according to a new study. Mobile analytics firm Flurry today published the results of a study that concluded women spend 35 percent more time using gaming apps and make 31 percent more in-app purchases than men.
As part of the same study, Flurry also found that females were "more loyal" to the games they play than men. They found that women had a 42 percent higher seven-day "retention" average than men, meaning women were more likely to continue playing than men.
Flurry said its study was measured on a worldwide basis, but pointed out that the difference in worldwide versus the United States data is not statistically significant.
(Excerpt) Read more at gamespot.com ...
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True in my 2 adult household
Some of the most hardcore gamers I’ve ever met were women.
I’m reading this while playing Star Wars Force Collection on my iphone.
Plague Inc. is the only mobile game I’ve spent money on.
Maybe women spend more time waiting than men do.
I read the title to mean that women spend more time and money on mobile games than they spend on men.
Probably because they have so much down time waiting for their kids at all their afterschool activities.
Their favorite “online games” include match.com, eharmony.com, plentyoffish.com, zoosk.com...
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