Some videos show heavy tubs of water falling off ledges, not tilting over, and hitting people in the head. Has anyone died yet? How about a serious spinal cord energy? Charity for ALS is nice, but this is getting beyond stupid.
You have to wonder when promotions like this begin to get counter-productive; this kind of publicity more than likely sours a lot of people from donating because of the perceived gimmickry or whatever, but then again you shouldn’t have to be shaken down or guilted into contributing your time or money.
Family, friends, colleagues & acquaintances become “aware” of the challenges of neuromuscular disease just in the course of everyday interaction... In my experience, an offer of one’s time or a spontaneous act of generosity is as much appreciated as participating in the current feel-good fad – probably better for your soul in the long run.
Recently, I watched an “Ice Bucket Challenge” by a Physical Therapy group. Each therapist had his own bucket of ice water to empty on himself at the count of 3. Fun to watch. Watching -— was one of their physical therapy patients -— a man with ALS. They raised a good amount of $$$.
Since the mail deliveries are endless with donation requests from so many foundations, this is a unique way to raise attention to a cause.