Actually, the crazy geniuses of BBC's "Top Gear" did that challenge with racing a dog-sled team (Hammond - passenger) against a Toyota Hilux/Tacoma driven by Clarkson & May (2007). The route was from Resolute, Nunavut, Canada to the GPS located Magnetic North Pole ( 78°35′7″N 104°11′9″W ) as determined in 1996. The Toyota (Sponsor) won by reaching within a mile of the destination.
In the post-broadcast reaction, "The BBC Trust" criticized Clarkson for drinking while driving (Gin & Tonics) and Greenpeace decried the episode as "highly irresponsible" and Perhaps Clarkson and his cronies felt that climate change wasnt destroying the Arctic quick enough, so they decided to do this."
Any show that draws Greenpeace ire is a good one in my books!
Of course because the closer to the North Pole that you release CO2 the faster the ice will melt! /s
That should give hope to the two young fellows in the video that they're not the dumbest humans on the planet. There are Warmers.
As Hammond and crew have shown, the Hilux is a hell of a rig.