[going hot]

See, that's why you would make a lousy business man.

The secret is to sell high, buy low, not buy low and sell low.

[a fool in paradise]

The secret is to sell high, buy low, not buy low and sell low.

Eh, make it up in volume! (seriously, I had an employer that was so hell-bent on dominating market share that we lost money on sales but they figured the "big money" (in addition to the press and stock analysts reports) would be in service contracts).