[Resettozero]

Thanks tanknetter for pointing out:

‘CATALIST’: Obama’s Database for Fundamentally Transforming America
http://pjmedia.com/jchristianadams/2014/09/17/obamas-catalist-database/

The conluding paragraph...

So pay attention to whether or not the folks in Washington, D.C., understand Catalist, have read Hersh’s deposition, or have figured out why Romney lost in 2012. Pay attention to whether Republican polices seemed designed to energize a base, or whether they sound like Democrat-lite. If Republicans and conservatives don’t come to understand Catalist and cooperate to create a credible competitor, we are likely to see more horsemen charging at tanks in the next few presidential elections.

Many thoughts surface after reading this article. Primarily, it seems the GOPe, seeking to emulate the Obama appeal to specific blocs of selected voters in targeted locations, merely turned left and now appeals to...no one in particular.

[Diogenesis]

calling the GOP the “GOPe”
is the same as Obola calling IS as “ISIL”.

Both are an attempt at self-deception.