“If you checked Nielsen Ratings, you’d think that the only people watching TV were age 54 and older (and you’d be right), and that Millennials are a black hole of immeasurable Internet content consumption—that is, until Nielsen starts measuring Netflix traffic next month.
But what does Netflix CEO Reed Hastings think about Nielsen’s bold step forward? Meh. Earlier this week, in Mexico City, he said that it’s “not very relevant” either way, according to The Hollywood Reporter.
For Nielsen, this might look like modernization, but for those of us ready to enter 2015, it’s more like a move from the Mesozoic to the Paleozoic Era.
“It’s kind of like the horse, you know, the horse was good until we had the car,” Mr. Hastings said. “The age of broadcast TV will probably last until 2030.””
PBS will still be broadcasting for several more decades after that.
Should we start another Dinosaur Media Deathwatch pinglist?
I’m over 54 and I haven’t watched network tv in years. I watch what I want when I want on my ipad or computer. If I actually want to watch it on the tv I have digital a/v adapters to plug them in to the tv to mirror what is running on them.
Hubby who is 3 yrs older than me is still glued to the tv set and doesn’t understand why I don’t care when he tells me _____ is on tonight. lol