Some programs may be worthwhile anyway due to the benefits to the larger community and the opportunity it gives young people for scholarships and such.
But the harsh reality is that too many programs only subsidize six figure salaries (and more) for coaches and serve as uncompensated farm teams for the NFL.
Ultimately, the shortfall in money comes from taxpayers, alumni, higher tuition and other non beneficiaries.
I got my first serious well paying job because the company liked my college's reputation for turning out serious workers in my field, even though its football team usually went 2-11 or, in a great year, 4-9.
Sorry.