The following might help a little bit. In today’s “Wall Street Journal”, an article describes the success of this movie is due to veterans and culturally conservative areas. For example, eight of the top ten markets were in the South or Midwest, representing smaller cities. In contrast, it did not do as well in Northeastern U.S. or Canada.
I hope that helps.
That ought to be a message to Hollywood (although they’ll ignore it). You can have a blockbuster movie if you target the Heartland.
The South? Three of the ten largest cities in the United States are in Texas!