You're going to have to tell me how you made that jump from football and movies to that.
Movies entertain you despite their fictional nature, at least in part, because you are not expecting them to be true.
When Dan Rather engages in fictional reporting it is an outrage because you expect the truth from those who represent themselves as purveyors of the truth.
Similarly, you expect some degree of truthfulness from those who participate in sports.
Would you be outraged if a team paid a bounty based on injuring their opposition? No team would do this openly. They know that such behavior would not be appreciated by their fans. It's not part of the game and could constitute an unfair advantage to benefit from such injuries.
If a team violates the equipment rules of the game, and hides that fact from you, it is because they KNOW that they are violating your expectations.
Perhaps you don't have such expectations. I do.