They truly are idiots.
Before this point there wasn’t much being done to manufacture a generic brain that could replace the chip in any car with functional but somewhat different software.
They are throwing down a gauntlet they will be helpless to unthrow.
For years, ‘secret’ illegal memory chips have been available to bypass the pollution controls and other HP robbing systems on the late model cars. Some even allowed you to tune the ignition systems and timing for max HP.........................