Apple’s mistake with the Watch was calling it a watch imo. Athough it’s probably not the best idea to invest in the first version of anything that is introduced to the market, for many people the Apple Watch will be a more ergonomically correct front-end for the iPhone.
Techies will understand the idea of "a more ergonomically correct front-end for the iPhone".
However, "for many people" — for those in Rio Linda, you need to call it a "watch". Or their eyes will glaze over, and they won't click.
After all, it tells time, doesn't it? And, because it's an Apple watch, it does more than just that!
And, just to make sure, it helps to offer a $17k version — Rio Linda will realize it's a luxury item, the default version of which they can actually afford, and you'll get some incremental sales from certain people with more money than brains.