They don’t include phones. Win10 phones will accept Apple and Android apps. That’s been a barrier to acceptance.
“Win10 phones will accept Apple and Android apps”
I believe Win10 PC’s will also.
“Win10 phones will accept Apple and Android apps”
I stand corrected. Win10 won’t run Apple and Android apps but the platform is designed so that those apps can be easily migrated to the Win10 platform.
MS hinted that they expect apps to be a major source of revenue hence the Win10 free upgrade.