“How on earth could McDonald’s leadership be so determined to destroy their company?”
McDonald’s upper management has been suffering from what is called “Glass Tower Syndrome” for a decade or more now.
The vast majority of Leadership is so far removed from store management operations that they are more concerned with Political Correctness, office politics, and press appeal, than they are with profit. Where looking and sounding good at staff meetings is more important than actual money-making.
McD’s is far from the first company to go through this, but they are the largest right now. The only cure is a massacre of mid and upper leadership at the headquarters level.