http://www.serpo.org/ aka The Zeta Reticuli Exchange Program
One of their major talking points was that “Close Encounters of the Third Kind” was less of a sci-fi movie than it was a documentary and Spielberg had selected leaked info carefully leaked to him to facilitate the idea for the movie.
Sort of an interstellar PR campaign
After the human volunteers went aboard and the craft took off, I would have loved to see a "Captain's Log" scrolling over the screen, to the effect of: "Stardate 9090 - Landed on an obscure plant and tricked some of the inhabitants into going with us. We now have enough protein on board to last the entire trip."