Nothing says, “buy our tires” like a calendar full of sad, ugly women.
My Mustang GT came from the factory with Pirellis. Horrible tires that wouldn’t hook up worth a damn! Replaced them with Sumitomos last summer.
So after seeing this calendar, I wonder if their motto is “ we don’t hook up, and neither should you.”
So they make crappy tires that men, who are driven by logic and reason, will know are crappy and not buy.
So they make a calendar not aimed at appealing to men’s objectification but aimed at appealing to women’s (and Pajama Boy’s) emotionalism. Who will buy Pirellis not because of whats in the calendar but because of what the calendar “represents” ... because they are “progressive” and therefore buying them makes them feel better about themselves. Just like with Apple products.
And because the calendar is so precedent setting, Pirelli is getting tens of millions of dollars in free advertising that plays right into their marketing strategy.
Coffee, keyboard etc.